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Social Media Marketing

Introduction to Social Media Marketing (SMM)

• Introduction to SMM
• Social media significance
• Important SMM tools

• Creating and managing Facebook brand pages
• Posting content to social media sites
• Gaining followers and fans
• Creating Facebook Ads
• Different types of Facebook ads creation
• Facebook Ad optimization
• Facebook Ad targeting strategies
• Creating Twitter account
• Using the Twitter account to build brand awareness
• Twitter marketing approaches and plans
• Effective LinkedIn profile creation
• Generating reputation as individual or enterprise
• Other social media sites like Google+, Pinterest, slide share and flicker, etc. opportunities

Face book Advertising

• Communicating value of Display on network
• Facebook Ad Manager
• Plan a Campaign
• General Creatives
• Implement a Campaign and Ad Groups
• Targeting by Region,Demographics & Interest
• CPC & CPM
• Measure Performance
• Advanced Reporting
• Optimize & Refine

LinkedIn Advertising

• Communicating Value of Display on Linkedin
• Plan a Campaign
• Implement a Campaign & Ad Groups
• Measure Performance
• Optimize & refine

Twitter Advertising :

• Communicating Value of Display on Twitter
• Plan a Campaign
• Implement a Campaign & Ad Groups
• Measure Performance

• Optimize & refine

 

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