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Search Engine Optimization (SEO)

Introduction to SEO

• What is SEO?
• Introduction to SERP
• Importance of Domain Names
• Domain Selection
• How Search engines work

Keyword Research and Analysis

• Types of Keywords
• Preparing a keyword list for Project.
• Keyword Analysis Tools
• Competitor Keyword Analysis
• LSI(Latent Semantic Indexing) Keywords
• Importance of Log tail & Short tail Keywords

On-Page Optimization

• Checking plagiarism for all landing pages.
• Page Loading Speed Optimization.
• Mobile Friendly Optimization.
• URL renaming/re-writing.
• Meta Tile Optimization.

• Meta Description Optimization.
• Meta Keywords.
• Content Optimization and planning.
• Internal Linking.
• Image Optimization.
• Header Tag Optimization.
• HTML and XML Sitemap Creation.
• 404 Error Page Importances.
• URL Rewriting Techniques (301, 302).
• Robots.txt Creation.
• Canonical tag Optimization.
• W3c Validation.
• Implementing Accelerated Mobile Pages.
• Schema Implementing.
• Blog Importance.
• Social Media Pages integration
• Social Media Sharing Button implementations
• Importance of HTTPS.

Black hat SEO Techniques

• What are doorway pages?
• What are Hallway pages?
• What is cloaking?
• What is Cross-linking?
• Google Sandbox Effect

Off-Page Optimization

• What is Alexa Rank,
• What is Moz Rank?
• Do follow and No follow links?
• Search Engine Submission.
• Article Submission.
• Classified Submission.
• PDF Submission.
• Forum Submission.
• Web 2.0 Submissions.
• Blog Commenting.

• Press Release Submission.
• Directory Submission.
• Social Bookmarking.
• Image Sharing.

SEO Tools

• Duplicate Content checker Tool.
• Backlink checker tool.
• Broken link checker Tool.
• SEO Audit Tool.

Google Algorithms

• Google Hummingbird
• Google Mobile-Friendly Update
• Google Panda Update
• Google Penguin Update
• Google Pigeon Update
• Google Payday Update
• Google Pirate Update
• Google EMD (Exact Match Domain) Update
• Google Top Heavy Update

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